New product for the Chinese market
The DJ Limbrey Distilling Company was formed to market a new class of luxury British spirits, starting with D1 London Gin. The founder of the company, Dominic Limbrey, has a passion for gin and a background in design and production for international markets. Recognising the potential for global sales of a smooth contemporary premium gin he wanted to source an expert company in the drinks market and therefore approached H&A Prestige Bottling to help him develop the liquid, source the bottle and packaging.
How H&A Prestige Bottling helped turn the Vision into Reality
At the start of the process in June 2012 Dominic approached H&A Prestige Bottling with liquid requirements and packaging concept design. The challenge for H&A Prestige Bottling was to work with Dominic and the D.J. Limbrey team as they developed the packaging design usingthe ‘Floral Skull’ an iconic image by international artist Jacky Tsai.. H&A sourced the appropriate 75cl and 70cl bottles, cap, neck collar and then blending a unique collection of botanicals, including nettles that D.J. Limbrey sourced from a master tea blender to give the liquid its distinctive smooth versatile appeal.
D1 London Gin was launched on May 22nd 2014. On July 14th 2014 D1 London Gin was awarded Master Medals in both Super Premium and Contemporary categories of The Spirits Business Gin Masters competition.